Hybrid Organizations Need More Study

An interesting piece from the HBR on Hybrids. I particularly like the fact that the authors noted the risk of mission drift.

In dealing with customers and beneficiaries, hybrids face difficult tradeoffs in determining the best ways to price goods. Often there is a mismatch between the people who would most benefit from the product or service and those who are able to pay. Hybrids thus risk mission drift, as they may over time start targeting wealthier and more profitable market segments.

Read the article.